Standard, Bulk and Direct Mail

IMS provides Standard mailing services. Standard Mail offers a unique opportunity to selectively target the most highly responsive audience for your marketing dollar at postage rates considerably lower than 1st Class rates. Qualification for Standard status requires 200 or more identical items such as letters, flyers, catalogues, newsletters, etc. with content that is not time sensitive. Items such as bills, statements, invoices, tax statements and personal letters do not qualify for Standard Mail rates. Standard mail is also called Direct Mail and Bulk Mail.

IMS uses both high speed inkjet printers and printers to address mail pieces.

IMS offers offset printing services for the production of preprinted forms, cards, letter, envelopes and marketing pieces. This allows IMS to produce most printed and mailed items in house. It also allows us to meet tight turnarounds and control the time it takes to get print material for a customer.

Standard mail items we print and mail include:

  • Flyers
  • Postcards
  • Letters
  • Leads Fulfillments
  • Solicitation Letters
  • Seeded Address Letters
  • Same Letter to a Database
  • Marketing Letters

To fully realize the lowest possible postage rates given to Standard mailings, your addresses must be processed to the latest USPS standards. There are three ways to utilize our mailing services: Enhanced Carrier Route, Automated (barcoded) and Non-Automated. When you use IMS to handle your Bulk Mail, we use the latest USPS software to ensure that you receive the lowest postage rates possible.

Money saving automated postal services we offer include:

  • CASS & PAVE
  • NCOA
  • NES
  • Duplicate Elimination
  • Post Net Bar Coding
  • Address Standardization
  • LACs

Other Bulk Mail services provided by IMS are: